From AI workshops and tech-forward panels to deep-dive breakouts on aerospace, automotive, and the nation’s manufacturing surge, every session is built to deliver practical value and real-world takeaways. You’ll hear directly from industry experts, dig into market trends that matter, and connect with leaders who understand your business.
And in true ISA style, you’ll make connections while experiencing networking that’s engaging, energizing, and anything but ordinary.
Tee off at ISA’s Charity Golf Outing on April 20, 2026, at the beautiful StoneWater Golf Club in Highland Heights, Ohio – just 20 minutes from downtown Cleveland. This 180-acre, Hurdzan & Fry–designed, tour-quality course is recognized as one of Northeast Ohio’s premier golf destinations, featuring a championship 18-hole layout surrounded by lush woodlands, rolling terrain, and scenic water features.
We’ve arranged convenient shuttle services to and from the Huntington Convention Center. The golf outing features a 9:00 AM tee off, complete with on-course contests, prizes, and raffles.
Enjoy breakfast, boxed lunch available on-course, and beverages throughout the day, then cap off the experience with a 19th-hole reception with drinks and awards.
Golf Outing Details
Location: StoneWater Golf Club
Date: Monday, April 20, 2026
Time:
7:00 AM: Shuttles depart from Huntington Convention Center
7:30 AM: Check in, breakfast, practice green open
9:00 AM: Tee off
1:30/2:00 PM: 19th-hole reception with drinks and awards
3:00 PM: Shuttle departs StoneWater Golf Club
Cost*: $400 single player; $1,500 foursome
Club Rental: $95 in limited quantities. All rental requests must be submitted by March 20, as clubs are shipped in from out of state
We encourage golfers to register as foursomes to guarantee you’ll play with your preferred group. Please submit all player details by Friday, March 20 to info@isapartners.org.
Single-player registrations are welcome. You may include pairing requests during registration. Pairings cannot be guaranteed.
*Includes: Golf, carts, shuttle pickup/drop off, breakfast, lunch, on-course beverages, on-course contests, 19th-hole reception with drinks and awards.
-Jonathan Bein, Ph.D, Co-founder & Managing Partner, Distribution Strategy Group (DSG) -Brian Hopkins, Chief Operations Officer, Distribution Strategy Group (DSG)
Monday, April 20, 2026 from 9:00AM — 12:00PM
Pre-con AI Workshop: Stop Guessing. Start Planning.
🗓️ Monday, April 20, 2026 🕘 9:00 AM – 12:00 PM ET 📍 Huntington Convention Center | Cleveland, OH 💲 $750
Most AI sessions explain what AI is. This workshop is built to help you decide what to do next – inside your business, tied directly to your operations, priorities, and results.
In this highly interactive, three-hour, hands-on workshop, you’ll move beyond awareness and experimentation into practical execution. Designed for distribution and manufacturing leaders who know AI matters but lack a clear, actionable plan, this session provides a structured, repeatable way to identify where AI creates value, how to prioritize use cases, and how to justify investment with credible ROI.
This is not a sit-and-listen session. With your laptop open, you’ll actively work through your own business challenges. You’ll see how AI-enabled applications—across operations, sales, IT, marketing, and supply chain—are delivering value today, then map those applications directly to your workflows, bottlenecks, and opportunities.
Using our proprietary AI Roadmap tool and ROI Calculator, you’ll build a customized implementation plan you can confidently present to leadership.
You’ll leave with:
A prioritized AI roadmap tailored to your business
ROI projections for your top three AI use cases
Clear next steps for pilots, ownership, and execution
Exclusive access to the AI Roadmap tool (yours to keep)
This workshop is practical, focused, and execution-oriented. It’s designed to help you move from interest to action—and from discussion to decisions.
Best suited for:
C-Suite, VPs, and Directors across Operations, IT, Sales, Marketing, and Supply Chain.
Participation is intentionally limited to keep the experience hands-on and interactive.
–
Jonathan Bein, Ph.D.
Co-Founder & Managing Partner, Distribution Strategy Group (DSG)
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications. Bein has been CEO of several companies including:
SkyeTek — grew revenues and valuation four-fold of RFID manufacturer in seven months.
IGS, Inc. — delivered 100 software solutions for companies such as AT&T, Comcast, Verizon, and Lucent.
Bolder Heuristics, Inc. — achieved Inc 500 ranking with software services for telecommunications, healthcare, and IT.
As VP of Engineering at Informed Access, a provider of phone-based healthcare triage, he drove the development of core products and services and the company was subsequently sold for $300M. As VP of Engineering at Telwatch, Bein drove the development of network management software that became the core platform for Objective Systems. At Martin Marietta, he applied artificial intelligence to perform automatic real-time fault handling of spacecraft hardware.
Bein earned his Ph.D. in Computer Science at the University of Colorado with a focus in Data Intensive Expert Systems and a BA in Computer Science at Indiana University.
–
Brian Hopkins
Chief Operating Officer, Distribution Strategy Group (DSG)
Brian Hopkins is the Chief Operations Officer at Distribution Strategy Group and is widely regarded as one of the leading voices on AI in industrial distribution. Brian specializes in helping executives translate technology into practical operating models and measurable results.
Over a 20+ year career, Brian has held senior leadership roles at industry leaders including Grainger, where he led call center operations supporting more than 800 employees across multiple states and managed branch and district operations overseeing 18 branches and $200 million in revenue. He later drove distribution center strategy and service transformation at HD Supply Power Solutions, led customer experience innovation at Hisco and was responsible for enterprise service redesign at Redi Carpet and AZP Multifamily.
Brian holds a B.A. in Business from Loras College and an M.B.A. from the Indiana Institute of Technology.
Spots are limited, early registration is encouraged!
Monday, April 20, 2026 from 12:30PM — 2:30PM
‘A Christmas Story’ House & Museum Tour
🗓️ Monday, April 20 🕐 12:30 PM 🎟️ $40 per person · Includes shuttle
Spots are limited, early registration is encouraged!
Step inside one of America’s most beloved movie homes! This off-site excursion takes you to the A Christmas Story House & Museum, lovingly restored to match the 1983 holiday classic. Explore the rooms where Ralphie and his family lived out their unforgettable story, and yes, you can even snap a photo with the famous leg lamp!
Highlights:
Self-guided tour through the original movie-set home
Perfect for fans, history buffs, and photo lovers
Shuttle transportation to and from the Huntington Convention Center is included
Spots are limited, early registration is encouraged!
Monday, April 20, 2026 from 1:00PM — 2:30PM
Golf Cart Cleveland Photo Tour
🗓️ Monday, April 20 🕐 1:00 PM 🎟️ $45 per person
Spots are limited, early registration is encouraged!
Cleveland’s most photogenic adventure! Hop aboard private, open-air golf carts and cruise through the city in style – complete with Bluetooth music, LED lighting, and curb-to-curb access to the city’s most iconic landmarks. No walking, no buses – just great vibes, great views, and your crew against the Cleveland skyline.
Featured Stops:
Cleveland Script Sign (E. 9th Pier)
Rock & Roll Hall of Fame
Cleveland Browns Stadium
Playhouse Square GE Chandelier
Public Square & East 4th
Superman Statue
Progressive Field
Rocket Mortgage FieldHouse
East Bank of the Flats
Highlights:
Built for selfies, skyline reels, and unforgettable photo ops
Private, music-filled carts with ADA-friendly options
This special gathering is all about our valued Annual Partners and celebrating the vital role they play in supporting ISA and shaping the future of our industry.
Join Brendan Breen, ISA President & CEO, and Joby Strobo, Vice President of Development & Marketing, as they reflect on the year’s achievements, share what’s ahead for ISA, and raise a glass to continued innovation, growth, and collaboration.
Taking place on the ISA26 Main Stage, this event is our way of saying thank you for your partnership and dedication to advancing the industry.
Opening General Session: The Power of U.S. Manufacturing
-Oren Cass, Founder & Chief Economist of American Compass -Brendan Breen, President & CEO, ISA -Keith Mudge, ISA Chair; Vice President of Sales – Americas, Kennametal -Brent Williams, ISA Vice Chair; President, US Tool Group
Monday, April 20, 2026 from 4:30PM — 5:50PM
Opening Session: The Power of U.S. Manufacturing
ISA26 kicks off with a powerful celebration of U.S. manufacturing and the people who keep it moving forward every day.
This year’s opening session features a fireside chat with Oren Cass, a leading voice on America’s industrial economy, alongside ISA President and CEO Brendan Breen, ISA Chair Keith Mudge of Kennametal, and ISA Vice Chair Brent Williams of US Tool Group.
Together, they’ll dig into the strength, resilience, and innovation that define America’s industrial backbone. The conversation will explore how channel partnerships are driving growth, creating opportunity, and reinforcing the vital role of the industrial supply chain in America’s future.
Thank You to Our Opening Session Sponsor:
Oren Cass
Founder & Chief Economist of American Compass
Oren Cass is the founder and chief economist of American Compass and editor of The New Conservatives: Restoring America’s Commitment to Family, Community, and Industry. He is a contributing opinion writer for the Financial Times and the New York Times. His 2018 book, The Once and Future Worker: A Vision for the Renewal of Work in America has been called “absolutely brilliant” by New York Times columnist David Brooks and “A brilliant book. And among the most important I’ve ever read” by Vice President JD Vance.
From 2005 to 2015, Oren worked as a management consultant in Bain & Company’s Boston and Delhi offices. During this period, he also earned his J.D. magna cum laude from Harvard Law School, where he was elected vice president and treasurer of the Harvard Law Review and oversaw the journal’s budget and operations. While still in law school, Oren also became Domestic Policy Director for Governor Mitt Romney’s 2012 presidential campaign, editing and producing the campaign’s “jobs book” and developing its domestic policy strategy, proposals, and research.
He joined the Manhattan Institute as a senior fellow in 2015 and became a prolific scholar, publishing more than 15 reports for MI and editing its popular “Issues 2016” and “Issues 2020” series, testifying before seven congressional committees and speaking on dozens of college campuses. He founded American Compass at the start of 2020.
Brendan Breen
President & CEO, ISA
Brendan Breen is a distinguished leader with a proven track record in driving organizational growth and success. With a strong background in membership development, strategic initiatives, financial management, and long-range vision setting, Brendan has played a pivotal role in shaping the future of the Industrial Supply Association.
As a seasoned executive, Brendan has consistently demonstrated his ability to spearhead transformative changes. His strategic insights and innovative approach have propelled the organizations he has been a part of to new heights of excellence. Throughout his career, Brendan’s accomplishments have been underpinned by his profound understanding of industry dynamics, his ability to envision and execute comprehensive strategies, and his knack for driving sustainable growth.
His leadership style is characterized by a unique blend of decisiveness, creativity, and a deep appreciation for the contributions of each team member. Brendan currently resides in Lawrenceville, New Jersey, where he shares his life with his wife, Jamie, and their children, Stella, Hazel, and Miles.
Keith Mudge
Vice President of Sales – Americas, Kennametal
As Vice President of Sales – Americas, Keith Mudge leads the commercial organization for Kennametal’s Metal Cutting division. He is responsible for driving customer value through innovative solutions that combine the deep materials science expertise of the Kennametal team with the industry’s most advanced cutting tools and technologies.
With 28 years at Kennametal, Keith brings a wealth of experience and a proven track record of delivering results across complex markets. His leadership is instrumental in aligning sales strategy with customer needs, fostering long-term partnerships, and accelerating growth across the Americas.
Keith currently serves as Chair of the Board of Directors for the Industrial Supply Association and is also a Non-Executive, Non-Independent Director for Kennametal India Limited.
Brent Williams
President, US Tool Group
Brent Williams is the President of US Tool Group, providing integrated supply solutions to the aerospace and manufacturing industries. He serves on the board of directors of the Industrial Supply Association and the United States Cutting Tool Institute. He holds a B.S. in Industrial Engineering from the Georgia Institute of Technology and an M.B.A. from INSEAD International School of Business. He is married with three children.
Get ready to kick off ISA26 in true Cleveland style! We’re taking over the legendary Rock & Roll Hall of Fame for a night that’s all about energy, music, and connection.
From 6:00–7:00 PM, enjoy a lively cocktail hour on the lower level of the Hall, featuring the museum’s newest exhibit – SNL: 50 Years of Music.Ladies & Gentlemen… 50 Years of Music is a comprehensive and immersive showcase celebrating the show’s musical history, unforgettable performances, and most memorable sketches.
Then from 7:00–9:00 PM, explore the Hall of Fame’s most iconic exhibits, jam out in The Garage (where you can grab real instruments and play alongside fellow industry pros), and experience The Power of Rock – an adrenaline-fueled show that captures the excitement of Rock Hall Induction night.
Enjoy delicious local bites, open bars, and great company as you mix, mingle, and celebrate the start of ISA26 in one of the most legendary venues in America.
All ISA26 attendees receive a 10% discount at the R&R HoF Store the night of the opening party.
Rotating shuttle available to and from the Opening Party from 5:45 PM to 9:15 PM CT.
Thank You to Our Headline Opening Party Sponsor:
Thank You to Our Power of Rock Opening Party Sponsor:
Start your morning off strong with the ISA26 5K Fun Run/Walk! Whether you’re a runner, walker, or casual stroller, this scenic, mostly flat course takes you past some of Cleveland’s most iconic landmarks, including the Rock & Roll Hall of Fame, Cleveland Browns Stadium, and the Great Lakes Science Center.
5:30 AM: Check-in opens
5:50 AM: Remarks and a quick safety review
6:00 AM: Official start
7:00 AM: Official end
Each participant will receive a timed bib, with water stations available along the route to keep you hydrated.
Comfortable athletic attire and sneakers are recommended.
Registrations completed by March 20, 2026, include a long-sleeved official ISA 5K shirt.
TECH PANEL: How Technology & Innovation Are Reshaping the Industrial Channel
Technology is redefining what’s possible across the industrial supply channel… and the pace of change is only accelerating. In this can’t-miss discussion, leaders from some of the most forward-thinking technology companies share their perspectives on the tools, platforms, and breakthroughs that are transforming how the channel operates and competes.
From AI and automation to data analytics and digital collaboration, panelists will explore how innovation is reshaping customer engagement, streamlining operations, and driving smarter decision-making.
Walk away with a clear understanding of where technology is headed, how it will impact your business, and what emerging solutions can help ISA members stay ahead of the curve.
Hands-On AI Tools Workshop (Build Your Own AI-Powered Tools)
Workshop Philosophy: Learn by Doing
This workshop operates on a simple but powerful principle: the best way to learn AI tools is to use them to solve real problems. Rather than sitting back and watching demonstrations, every participant will actively build solutions to their own business challenges using readily available AI platforms.
Attendees will need to bring their laptop; basic wi-fi will be provided.
What Attendees Will Build:
Participants will use two primary tools during the workshop:
ChatGPT (or alternative LLM): For problem analysis, prompt engineering, and generating solutions to repetitive business processes
Lovable: For building functional web applications, calculators, dashboards, and tools without writing code
Examples of What Participants Might Create Include:
Sales prospecting dashboards
Commission calculators that automatically compute rep payouts
Quote preparation assistants that streamline customer communications
Expense tracking applications customized to company workflows
Customer interaction process for sales teams
The most important outcome: Participants will learn the methodology for solving their unique challenges, not just follow a prescribed template. They’ll leave capable of creating 5, 10, or 20 more tools after the event.
Workshop Structure (2 Hours)
Foundation Session (20 minutes): We begin with brief background and needed concepts with a live demonstration of building a simple tool from scratch, showing the complete process from problem identification to deployed solution. Everyone follows along on their own devices, ensuring they have a working baseline and understand the core concepts.
Hands-On Build Session (100 minutes): Participants work on solving their own business problems using the tools and techniques demonstrated. Facilitators circulate to provide individual assistance, while periodic group demonstrations address common challenges and showcase interesting solutions being developed in the room.
Provided to Attendees:
A “Team Ready” Kit They Can Take Home: Slides, Setup links, Prompt templates, “How to explain this to your team in 5 minutes,” and 3 example workflows with step-by-step instructions
IMPORTANT: Platform Flexibility and Company Policies
We recommend ChatGPT and Lovable because they’re accessible, powerful, and require no installation. However, we understand that some companies restrict certain AI platforms. We will provide guidance on 1-2 alternative LLM options for participants whose companies prohibit ChatGPT. We cannot accommodate every company’s specific AI policy or cover advanced deployment scenarios like locally hosted models. Participants should verify their company’s AI policies before the session and reach out to facilitators if they need guidance on alternatives.
Thank You to Our Session Sponsor:
–
Brian Hopkins
Chief Operating Officer, DSG
Brian Hopkins is the Chief Operations Officer at Distribution Strategy Group and is widely regarded as one of the leading voices on AI in industrial distribution. Brian specializes in helping executives translate technology into practical operating models and measurable results.
Over a 20+ year career, Brian has held senior leadership roles at industry leaders including Grainger, where he led call center operations supporting more than 800 employees across multiple states and managed branch and district operations overseeing 18 branches and $200 million in revenue. He later drove distribution center strategy and service transformation at HD Supply Power Solutions, led customer experience innovation at Hisco and was responsible for enterprise service redesign at Redi Carpet and AZP Multifamily.
Brian holds a B.A. in Business from Loras College and an M.B.A. from the Indiana Institute of Technology.
–
Nick Pericle
Founder, Tenexity
Nick Pericle has spent the last decade working with distributors, from branches to boardrooms. Founder of Tenexity, Nick is best known for architecting bespoke solutions and spearheading large-scale digital transformation projects, which have both saved organizations tens of thousands of efficiency hours, and added millions to their bottom line.
With a deep understanding of distribution, manufacturing, and healthcare, combined with extensive experience across diverse tech stacks and ERP platforms, there’s scarcely a challenge he hasn’t personally rolled up his sleeves on.
Outside the tech realm, Nick is a devoted husband, father of three, and an avid outdoorsman, always eager for the next adventure.
-John Gunderson, Director of Distribution Strategy, ISA
Tuesday, April 21, 2026 from 9:40AM — 10:40AM
State of the Industrial Channel
State of the Channel 2026: Insights, Shifts & What’s Next
The industrial supply channel is evolving faster than ever, and understanding where it’s heading is key to staying competitive.
In this year’s State of the Channel presentation, John Gunderson, Director of Distribution Strategy at ISA, reveals the latest data, insights, and trends shaping the future of the industry.
From shifting sales models and changing customer expectations to digital transformation and evolving channel partnerships, John will unpack what’s new, what’s steady, and where forward-thinking companies should focus next. Walk away with a clear view of the opportunities, challenges, and strategic moves defining the year ahead.
Thank You to Our Session Sponsor:
—
John Gunderson
Director of Distribution Strategy, ISA
John Gunderson is a senior distributor leader with more than 25+ years of experience leading category management, sales, marketing, pricing, analytics, and e-business with companies such as Crescent Electric Supply Company, HD Supply Power Solutions, White Cap Construction Supply, Anixter/WESCO, Modern Distribution Management, and EIS-Inc.
He writes and speaks for leading distributor publications, including Industrial Supply Trends (IST), MDM, HVACR and Electrical Trends, and Industrial Distribution.
Aerospace Rising: Where Markets, Programs, and Capital Are Really Driving the Supply Chain
Aerospace, defense, and space are entering a decisive period shaped less by hype and more by long-term programs, government budgets, and commercial realities. From next-generation commercial aircraft and defense modernization to space systems and sustainment, understanding where demand is real is critical for manufacturers and distributors across the industrial supply chain.
This session examines the aerospace and defense landscape through a market and programmatic lens. It will explore which aircraft, defense, and space programs are driving sustained production, where investment and procurement dollars are actually flowing, and how geopolitical, budgetary, and commercial forces are reshaping supply chain priorities.
Attendees will gain insight into what matters most when positioning for aerospace and defense growth, including program longevity, production rates, supplier qualification expectations, and the difference between headline innovation and durable demand. The session will help industrial suppliers make smarter decisions about where to focus resources, capabilities, and relationships in a high-stakes, long-cycle sector.
–
Richard Aboulafia
Managing Director, AeroDynamic Advisor
Since 1988, Richard has tracked aircraft programs, markets, and companies as an analyst and consultant. He manages consulting projects in the commercial and military aviation field and analyzes broader defense and aerospace market and industry trends. He has advised numerous aerospace companies, including most prime and many second- and third-tier contractors in the US, Europe and Asia. He also advises numerous financial institutions on aerospace market conditions.
Richard is a Managing Director at AeroDynamic Advisory, a boutique aerospace and defense management consultancy headquartered in Ann Arbor, Michigan. Prior to joining AeroDynamic in January 2022, he was Vice President of Analysis at Teal Group. He is a Fellow of the Royal Aeronautical Society. He is also a Special Advisor on Aerospace & Defense at Eurasia Group.
He also writes publicly about aviation and defense, with regular columns in Aviation Week & Space Technology. His articles have also appeared in Foreign Policy, Forbes.com, Royal Aeronautical Society’s Aerospace magazine, the Wall Street Journal, Slate, AIAA’s Aerospace America, the Financial Times, Professional Pilot, and other publications.
Frequently cited as an aviation industry authority by trade and news publications, Richard has appeared on numerous television news and radio programs including ABC, BBC, Bloomberg, Reuters, CBS, CNN, NBC, NPR and PBS. He has spoken at numerous conferences, including Speednews, ATRIF, NAFA, IADA, AeroMontreal, the Ontario Aerospace Council, and PNAA. Since 2012 he has served on multiple National Aeronautic Association Collier Trophy Selection Committees. He has testified before Congress. He also presents a yearly lecture to the Eisenhower School/National Defense University/Industrial College of the Armed Forces and has served as an expert witness in aerospace markets.
Before he joined Teal Group in 1990, Richard analyzed the jet engine market at Jane’s Information Group, served as an aerospace industry consultant for an international trade advisory company and supported research projects at the Brookings Institution. He has a Masters degree in War Studies from King’s College, University of London and a Bachelors degree from George Washington University. He lives in Washington, DC.
Breakout 2: Automotive Reinvented: The Race to Electrify, Automate & Rebuild Supply Chains
-Joe McCabe, President & CEO, AutoForecast Solutions LLC
Tuesday, April 21, 2026 from 10:45AM — 11:45AM
Automotive Reinvented
The Race to Electrify, Automate, and Rebuild Supply Chains
The automotive industry is undergoing its biggest transformation in more than a century. Electrification, automation, and digitization are reshaping everything from design and production to logistics and aftermarket support.
This session dives into how the shift toward EVs, battery innovation, and advanced driver assistance systems (ADAS) is redefining manufacturing, materials, and supply networks. Explore where new opportunities are emerging – from tooling and robotics to thermal management and charging infrastructure – and learn how distributors and manufacturers can align their strategies with the future of mobility.
—
Joe McCabe
President & CEO, AutoForecast Solutions LLC (AFS)
Joe McCabe, the President & CEO of AutoForecast Solutions LLC (AFS), leverages decades of industry experience and knowledge to provide production forecasting, advisory services, and business intelligence solutions to the global automotive community. He is responsible for managing the global vehicle, powertrain, and drivetrain forecasting operations, as well as the development and deployment of AFS proprietary business intelligence software solutions. The combined suite of AFS services provides insight into current and future business opportunities as well as tracking revenue and competitive activity down to the part number level in a user-friendly, web-based environment. The mission at AFS is to help customers defend their core operations while identifying areas for growth.
Prior to founding AFS, Mr. McCabe was President of Automotive Compass; part of the strategy team at PriceWaterhouseCoopers; and led the supplier competitive assessment team at AutoFacts.
Joe holds a bachelor’s degree in chemical engineering from Villanova University and a Master’s of Business Administration from Penn State University.
Breakout 3: The Great Convergence: Where the Data Center Market Is Headed, and What It Means for the Industrial Supply Chain
-Shawn Gregg, Vice President & General Manager, Safety & MRO, WESCO -Dan Furrow, Senior Vice President, U.S. Industrial, Global Accounts & International Markets, WESCO -Brendan Breen, President & CEO, ISA (Moderator)
Tuesday, April 21, 2026 from 10:45AM — 11:45AM
The Great Convergence: Where the Data Center Market Is Headed, and What It Means for the Industrial Supply Chain
Data centers are no longer a niche infrastructure category. They have become one of the most powerful growth engines in the U.S. economy, driven by AI adoption, cloud expansion, electrification, reshoring, and rising expectations for uptime, reliability, and security.
In this forward-looking session, senior leaders from WESCO share a market-grounded view of how the data center landscape is evolving and what that evolution means for the broader industrial supply chain. Drawing on WESCO’s role as a global leader in electrical distribution and critical infrastructure solutions, the discussion will focus on where capacity is expanding, how buying behaviors are changing, and what owners and operators are prioritizing as they build and modernize facilities.
Attendees will gain insight into where demand is accelerating, where it is moderating, and how hyperscalers, colocation providers, and enterprise operators are reshaping expectations around products, services, speed, and partnership models. The session will translate data center growth into practical implications for industrial manufacturers and distributors, including product categories, service requirements, lead times, and go-to-market alignment.
This is not a technical deep dive. It is a strategic, commercial conversation designed to help industrial suppliers understand how to earn and retain relevance in one of the fastest-growing, highest-expectation markets in the industrial economy.
—
Shawn Gregg
Vice President & General Manager, Safety & MRO, WESCO
Shawn Gregg is Vice President of Global Safety for Wesco, a multinational supply chain and distribution services company. He started his career as a safety engineer and over the past three decades has focused on producing and delivering innovative safety solutions and programs to keep workers safe. He brings deep experience in key end markets, such as manufacturing, along with first-hand industry knowledge and technical expertise in industrial safety.
A Minnesota native, Shawn earned his bachelor’s degree at Bemidji State University and his MBA from the Keller Graduate School of Management at DeVry University.
—
Dan Furrow
Senior Vice President, U.S. Industrial, Global Accounts & International Markets, WESCO
Dan Furrow is an experienced executive in global accounts and international markets, currently serving as the Sr. Vice President at Wesco since October 2020, following a tenure as Vice President of Global Accounts. Prior to Wesco, Dan Furrow spent 15 years at Anixter, where roles included Senior Vice President for Global OEM and EMEA, as well as Regional Vice President and Director of Marketing and Product Management. Earlier in Dan Furrow’s career, a position as Product Specialist was held at Quill.
Dan Furrow holds a Bachelor of Science degree in Business, Management, and Marketing from Northern Illinois University, which was attained between 2000 and 2004.
—
Brendan Breen (Moderator)
President & CEO, ISA
Brendan Breen is a distinguished leader with a proven track record in driving organizational growth and success. With a strong background in membership development, strategic initiatives, financial management, and long-range vision setting, Brendan has played a pivotal role in shaping the future of the Industrial Supply Association.
As a seasoned executive, Brendan has consistently demonstrated his ability to spearhead transformative changes. His strategic insights and innovative approach have propelled the organizations he has been a part of to new heights of excellence. Throughout his career, Brendan’s accomplishments have been underpinned by his profound understanding of industry dynamics, his ability to envision and execute comprehensive strategies, and his knack for driving sustainable growth.
His leadership style is characterized by a unique blend of decisiveness, creativity, and a deep appreciation for the contributions of each team member. Brendan currently resides in Lawrenceville, New Jersey, where he shares his life with his wife, Jamie, and their children, Stella, Hazel, and Miles.
Networking Lunch | The Exchange: Topic-Based Roundtable Discussions
Tuesday, April 21, 2026 from 11:45AM — 1:00PM
The Exchange
Topic-Based Roundtable Lunch Discussions
Back by popular demand, The Exchange brings attendees together for interactive, small-group discussions built around shared interests and real challenges in the industrial supply channel.
During registration, you’ll select a topic that matters most to you. Then, over lunch during The Exchange, you’ll join your tablemates for a lively exchange of ideas, best practices, and practical takeaways you can put to work right away.
Roundtable topics include:
Opportunities and Challenges in the U.S. Manufacturing Comeback
How Are You Putting AI to Work?
Competing Through Change: Tariffs, Trade, and Global Risk
Navigating New Workforce Trends: What’s Changing and How We’re Adapting
Please note: This will be the only lunch option available at ISA26 on this date.
The Exhibit Hall is where business gets done. It’s the hub of ISA26, where partners and prospects meet face-to-face to build relationships, explore opportunities, and move the channel forward.
This year’s expanded floor offers more booths, more space, and more opportunities to connect with leaders, partners, and innovators from across the industrial supply channel.
An Important Note:
At ISA26, attendees pre-schedule their business meetings before the event using our appointment scheduling tool (which will be released approx. 3-4 weeks before the event), ensuring you connect with the companies and contacts that matter most to your business.
Highlights:
Expanded Exhibit Hall: Bigger footprint, more booths, and endless opportunities to explore new partnerships and solutions.
Extended Hours: More time to meet, network, and discover – maximizing your exposure and ROI.
AI-Powered Matchmaking & Meeting Bell System: Easily schedule meetings and stay on track with smart reminders designed to keep your day running smoothly.
Networking Lounge: A comfortable space featuring mini demos, coffee, and plenty of seating for relaxed, casual conversations.
The Tech Deck: Live tech demos, presentations, and innovation in action – all happening right on the show floor.
Experience a seamless, high-energy environment built for real conversations, fresh ideas, and new business opportunities.
ISA26 Ballpark Excursion: Cleveland Guardians Game vs. Houston Astros
A ticketed outing with private space, food & drinks
Tuesday, April 21, 2026 from 6:10PM — 9:10PM
ISA26 Ballpark Excursion: Cleveland Guardians Game vs. Houston Astros
🗓️ Tuesday, April 21 🕐 Game Time: 6:10 PM (gates open 60 minutes prior) 🚶♂️ 15-minute walk from ISA26 hotels 🎟️ $100 per person · Event inclusions below
Join us for an off-site excursion to Progressive Field as the Cleveland Guardians take the field and play the Houston Astros – it’s the perfect mix of food, fun, and relaxed networking during ISA26.
Your ticket includes private access to the Corner Bar, lower box seating, a ballpark buffet, two alcoholic drink tickets, and unlimited non-alcoholic drinks. Come hungry, bring a colleague, prospect, or partner – and experience one of Cleveland’s best downtown spots with your ISA community.
Event Details
📍 Event Space: The Corner Bar (private space), 2nd Floor
🪑Game Seating: Lower Box (Sections 117–128)
🍽️ Food: Buffet from 5:30 – 7:30 PM
🍺 Bar: Includes 2 drink tickets. Bar closes 7th inning (per ballpark policy)
Event Space Features
Drink rails
Picnic seating
High tops
Fire pit
Private bar
Buffet Menu Highlights
Popcorn, roasted peanuts, nachos
Burgers, Italian sausage, Coney Island classics
Pretzel bites w/ cheese, mac & cheese, BBQ baked beans, pasta salad
Chocolate chip cookies, cheesecake brownies
Whether you’re a baseball fan or just looking for a fun night out, this outing is a great way to unwind, network, and enjoy Cleveland with ISA26 attendees.
Bodyweight Bootcamp led by the Veterans Empowerment Network
All fitness levels welcome
Wednesday, April 22, 2026 from 5:45AM — 6:30AM
Bodyweight Bootcamp
Led by the Veterans Empowerment Network
🗓️ Wednesday, April 22 🕐 5:45 AM
Kick off your morning with an energizing outdoor workout led by the Veterans Empowerment Network (VEN). Meet at 5:45 AM at a designated location (to be announced), where participants will gather before heading to a nearby outdoor area for an invigorating session that jumpstarts both body and mind.
All fitness levels are welcome, no equipment required!
Open to all Network members and those interested in learning more.
Wednesday, April 22, 2026 from 7:00AM — 8:00AM
ISA Network Breakfast Meetings
Executive Network (EN), Women in Industry (WII), Emerging Leaders (EL), Veterans Empowerment Network (VEN)
Start your morning with meaningful connection and conversation at the ISA Network Business Breakfast Meetings – the official business gatherings of ISA’s four networks.
Each group will host its own interactive session, giving attendees a chance to hear updates, share ideas, and engage in the work shaping their communities for the year ahead.
Whether you’re an active member or simply curious to learn more, this is your opportunity to connect with the Executive Network, Women in Industry, Emerging Leaders, and Veterans Empowerment Network in a welcoming, collaborative environment designed to build community and belonging.
Thank You to Our Executive Network Breakfast Meeting Sponsor:
Thank You to Our Veterans Empowerment Network Breakfast Meeting Sponsor:
The Exhibit Hall is where business gets done. It’s the hub of ISA26, where partners and prospects meet face-to-face to build relationships, explore opportunities, and move the channel forward.
This year’s expanded floor offers more booths, more space, and more opportunities to connect with leaders, partners, and innovators from across the industrial supply channel.
An Important Note:
At ISA26, attendees pre-schedule their business meetings before the event using our appointment scheduling tool (which will be released approx. 3-4 weeks before the event), ensuring you connect with the companies and contacts that matter most to your business.
Highlights:
Expanded Exhibit Hall: Bigger footprint, more booths, and endless opportunities to explore new partnerships and solutions.
Extended Hours: More time to meet, network, and discover – maximizing your exposure and ROI.
AI-Powered Matchmaking & Meeting Bell System: Easily schedule meetings and stay on track with smart reminders designed to keep your day running smoothly.
Networking Lounge: A comfortable space featuring mini demos, coffee, and plenty of seating for relaxed, casual conversations.
The Tech Deck: Live tech demos, presentations, and innovation in action – all happening right on the show floor.
Experience a seamless, high-energy environment built for real conversations, fresh ideas, and new business opportunities.
MAIN STAGE | Legislative Luncheon: Inside Washington – What’s Ahead for the Industrial Supply Channel
-Brian Wild, Chief Legislative Director, National Association of Wholesaler-Distributors (NAW) -Brendan Breen, President & CEO, ISA
Wednesday, April 22, 2026 from 12:00PM — 1:15PM
Legislative Luncheon Fireside Chat
Inside Washington: What’s Ahead for the Industrial Supply Channel
Please note: This will be the only lunch option available on this date.
Public policy continues to shape the competitive landscape for every manufacturer and distributor in America. Join ISA President & CEO Brendan Breen and Brian Wild, Chief Legislative Director at the National Association of Wholesaler-Distributors (NAW), for an insider’s look at the policy debates, pending legislation, and regulatory shifts that matter most to the industrial supply channel.
Together, they’ll unpack what’s happening in Washington, highlight what to watch in the year ahead, and discuss how channel leaders can prepare, adapt, and influence the policies shaping the industry’s future.
Thank You to Our Session Sponsors:
Brian Wild
Chief Government Relations Officer, National Association of Wholesaler-Distributors (NAW)
Former U.S. Senate, House and White House staffer, including service as advisor to House Congressional Leadership and Vice President Dick Cheney, Brian Wild is a “big picture” strategist who has helped businesses and trade associations advance their policy priorities amid the complex and competing interests on Capitol Hill. Known as a coalition builder, Wild has a track record of unifying third-party groups to create political momentum and achieve policy success.
Brian Wild is a tremendous advocate for the wholesale distribution industry in Washington D.C., advancing the causes of small, medium, and large distributors to policymakers in Congress, the White House, and Federal agencies. His work to build consensus among third-party validators, including think tanks, advocacy groups, other trade associations, and corporations, helps amplify and echo the voices of NAW’s member companies and associations. Brian also leads NAW’s PAC and grassroots programs, helping get good candidates elected and ensuring the voice of the wholesale industry is widely listened to.
A fourth-generation Colorado native, Wild has worked in Washington, DC for over 30 years and now lives with his wife Emily and four children in Alexandria, VA.
–
Brendan Breen
President & CEO, ISA
Brendan Breen is a distinguished leader with a proven track record in driving organizational growth and success. With a strong background in membership development, strategic initiatives, financial management, and long-range vision setting, Brendan has played a pivotal role in shaping the future of the Industrial Supply Association.
As a seasoned executive, Brendan has consistently demonstrated his ability to spearhead transformative changes. His strategic insights and innovative approach have propelled the organizations he has been a part of to new heights of excellence. Throughout his career, Brendan’s accomplishments have been underpinned by his profound understanding of industry dynamics, his ability to envision and execute comprehensive strategies, and his knack for driving sustainable growth.
His leadership style is characterized by a unique blend of decisiveness, creativity, and a deep appreciation for the contributions of each team member. Brendan currently resides in Lawrenceville, New Jersey, where he shares his life with his wife, Jamie, and their children, Stella, Hazel, and Miles.
MAIN STAGE | Closing Keynote: Economic Signals and Strategic Moves: A Business Leader Briefing
-Taylor St. Germain, Economist & Senior Consulting Speaker, ITR Economics
Wednesday, April 22, 2026 from 1:30PM — 3:00PM
Economic Signals & Strategic Moves
A Business Leader Briefing with Taylor St. Germain
Gain a clear, data-driven perspective on the trends shaping the industrial economy with Taylor St. Germain, economist at ITR Economics. In this fast-paced and practical session, Taylor will break down the latest forecasts, leading indicators, and industry insights that matter most to ISA members.
Learn where demand is building, where risks are emerging, and how to align your strategy and resources for growth in the year ahead.
You’ll leave with practical insights you can use right away – a clear roadmap for smarter decisions and long-term success in a shifting market.
As an experienced economist, Taylor St. Germain provides consulting services for small businesses, trade associations, and Fortune 500 companies across a spectrum of industries. Taylor specializes in forecasting at both the market and company levels and is a key contributor to maintaining ITR Economics’ forecast accuracy rating of 94.7%.
His dynamic personality and extensive knowledge of economic trends and their business relevance are highly valued by clients and colleagues alike.
Taylor spent time in the tech industry providing market intelligence to electronics OEMs, semiconductor companies, and component manufacturers. In his five years with ITR Economics, he has worked with various distributors, manufacturers, and producers, helping each client navigate the business cycle and optimize their corporate planning strategy. Taylor has also spent several years in Texas furthering his research in the industrial sector, with a specific focus on oil and gas.
Taylor earned his bachelor’s degree in statistics from the University of Vermont and is finishing a master’s degree in applied economics at Southern New Hampshire University. He has been featured in OEM Magazine, NALP, Lawn and Landscape, and on the Fab Lab and Wealth Formula podcasts.
If you are not an ISA member, please mail your check* to the address listed below.
The ISA Foundation 3435 Concord Road, Unit 21889 York, PA 17402
*checks payable to The ISA Foundation
To all ISA Members and ISA Atlanta 2020 Attendees,
After continuous monitoring of the evolving situation with the novel coronavirus (COVID-19) and much deliberation, the Industrial Supply Association (ISA) is announcing today that the ISA Board of Directors have voted to cancel ISA Atlanta 2020 scheduled to take place April 20-22 in Atlanta, Georgia. Everyone at ISA understands and appreciates the time, effort, and resources that you have put into preparing for this event. Like you, we have been working hard, and were looking forward to coming together to Engage, Learn and Lead.
This decision was made after careful review of the most recent facts from the Centers for Disease Control (CDC), World Health Organization (WHO), the Georgia Department of Public Health and other local authorities. Ultimately, the health, safety and well-being of our members, management team and the community at large led to this decision. Although difficult, as this decision comes at a significant cost to ISA which is a nonprofit, we know it’s the right thing to do.
With that in mind, it’s important to note that ISA is YOUR ASSOCIATION and ISA is OUR INDUSTRY. With over 118 years of history, our mission is to provide the strategies and tools to help companies remain relevant throughout industry change. This global pandemic, combined with the accelerating disruption we all are facing, demonstrates now more than ever the need for ISA to continue its pursuit of Leading the Channel Forward®.
The good news is that we have the financial strength to weather this storm. We plan to access our financial reserves to make that happen. These reserves are intended to protect ISA in times like this and for investing in value added programs that benefit ISA members and our industry.
With this decision, we are prepared to refund 100% of all registration, booth and sponsorship fees. However, recognizing the significant impact on our reserves, we are asking for your consideration in donating your registration, booth fees and/or sponsorships to the ISA Foundation, all or in part, at the level your organization is able to support. Foundation funds will only be used for education, research and/or scholarships and your organization will be recognized as a supporting patron of the Foundation helping ISA continue its mission critical purpose. Your donation will help continue the momentum and fuel the future of the Industrial MROP Channel. We recognize the magnitude of this ask, but if each company can help in some way, together, we will strengthen ISA, our community and industry overall.
In the coming weeks, a member of the ISA team will contact all ISA Atlanta 2020 participants to discuss refunds and or donations. Due to the large number of companies and attendees we ask for your patience as we begin this process. This is a priority and will be given the urgency it deserves.
In closing, I would like to thank everyone that has reached out with overwhelming support and positive feedback regarding the path and mission we are on. To all, please keep an eye out for upcoming announcements regarding the Lifetime Achievement Award, Innovation Impact Awards, Phase 2 Analytics for Distributor, Manufacturers and IMRs, Scholarships and so much more.
On behalf of the ISA Board of Directors, I would like to thank you for your patience throughout this decision-making process and your commitment to your association – ISA.
Stay up to date with the latest information we have here.
Cancellation Policy for Registration:
The Emerging Leaders Virtual event will be recorded and available for thirty days after September 2nd 2020. Due to the virtual accessibility of this summit, no refunds will be issued if you are unable to attend the live event.
Cancellation Policy for Registration:
The Women in Industry Virtual Summit 2020 will be recorded and available for 30 days after the event. Due to the virtual accessibility of the event no refunds will be issued if you are unable to attend the live event.
Cancellation Policy for Registration:
Economic Guidance: Gearing Up for Growth Webinar will be recorded and available for 30 days after the event. Due to the virtual accessibility of the event no refunds will be issued if you are unable to attend the live event.
First-Time Attendee Non-Member Rate Policy
This policy is for first-time attendees whose company has never been an ISA member or, whose company has not been an ISA member for the past 3 years.
Defining “First-Time”:
First-time denotes the company and not the individual person who is attending.
A company who has been an ISA member within the past three years would first need to renew their ISA dues before registering their employee(s) for the event.
Occurrence:
A non-member company may attend two ISA events during one 12 month period (Jan – Dec) at the non-member rate.
Before registering for any additional events your company will need to renew or join ISA.
Emerging Leaders Hot Pass
Emerging Leaders All Access Pass
Member Rate Policy
To qualify for member rates, 2020 membership dues must be paid.
Non-exhibiting Rate Policy
Non-exhibiting rate is for the first attendee only – any additional attendees, see the Member or Non Member rates.